How to Improve Your Website Conversions with A/B Testing [INTERVIEW]
Successful website optimization is a delicate balance of art and science that can have a drastic impact on your ability to generate leads, convert new customers and increase sales. The following questions were posed to Pete Koomen, an ex-Googler and now Co-founder of Optimizely - a fast-growing startup helping companies increase their conversions with A/B testing .
Q: What is A/B testing?
The idea of A/B testing is very simple: make a change to your website, (or an ad, or a marketing email,) and then measure how this change affects visitor behavior. A really simple example is A/B testing the effect of a text changes on your landing page call-to-action button: does a red “Buy now” work better than a blue “Learn more”? How about “Get started”? These are questions that A/B testing can answer quickly.
Optimizely has made it dead simple to run A/B tests on your website, whether you’re an engineer or a marketer.
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