Website Redesign: 5 Critical Factors To Improve Your Rankings

Redesigning a website provides a golden opportunity to improve search engine rankings, create a buzz, and bring new eyeballs to your site. Although, there are a lot of important SEO strategies that come into play for getting traction in the major search engines (I won’t get into it here), there are a few factors that are particularly crucial when you’re redesigning your site.
In the last several years, there have been a lot of changes in the SEO landscape and the playing field is becoming more and more level. Therefore, what might work today could prove ineffective tomorrow so don’t try to ‘game’ the system. Instead, spend your time and energy (and money) to focus on your target audience and provide them with: 1) a great user experience and 2) compelling value. If you’ve hired an online marketing company or search engine strategist that deviates from these two [...]