The following is a guest post by Dan Chaney, a blogger with a background in managing his company’s social media campaigns. He is also a contributing writer for a site that provides the frostwire download, an offshoot of LimeWire.
New small business owners will need to develop an online marketing strategy to ensure their business can easily be found on search engines. The recent updates to Google’s search rankings mean you need to focus this strategy on the user.
Visitors that you attract to your website need a reason to stay and not hit the back button. This will include any navigation issues, a poor layout, and a lack of substantial content. A poor user experience will result in a decline in the ranking of your website for a search engine result. If you use analytic tools, such as Google Analytics, then you can view the bounce rate and page views for your site. A high bounce rate and low page views mean that a change is needed for your website. A site needs to have content that is interesting and useful to the visi>tor. The goal is to have a low bounce rate and high page views. Compare your site with competitors to see if you are missing crucial elements.
Valuable content needs to be added to your site on a regular basis. Updates to search engines will cause your site to decrease in rank if it does not provide fresh content. This is also a great way to ensure visitors do not prematurely leave your site. This is done by offering then with useful content, such as a blog. A post should be made to your blog at least once a week. If traffic for your blog increases, then a change to the update frequency may be needed. You also need to create unique content in-house that is not outsourced. Outsourcing is a cheap option, but often results in poor quality content. If your blog has comments enabled, then enable the option for a visitor to like and retweet blog posts. You can also consider adding videos to supplement your blog posts.
Your business should be visible on two to three social media sites. The most popular include Facebook, Twitter and LinkedIn. The goal is to grow the number of fans and followers for your business. Each of these social media sites provides an ad-serving platform to target a specific demographic. This includes the location, age, marital status, and sex of a potential customer. You will also ensure any clicks on the ads are from potential customers. Consider tying the ads to your social media page to increase your fans and followers. These people will be more likely to visit your website.