5 Lessons Surfing Has Taught Me About Business

surfing business

1. When the peak of the wave changes, move your ass and reposition yourself

Sometimes when you paddle out to the line up, your starting point is where you think the peak of the break is. But the “peak” of a wave has a tendency to shift and doesn’t always break at the exact same place. So you have two options when you realize you are no longer in the optimal position: 1) do nothing and hope the peak will shift back to you or 2) put some effort to paddle and reposition yourself at the peak.

Business lesson: when your original idea doesn’t work, get off your ass and do something about it. Put in the effort to reposition yourself. [...]

3 Oft-Forgotten Tips for Online Marketing Beginners

The following is a guest post by Dan Chaney, a blogger with a background in managing his company’s social media campaigns. He is also a contributing writer for a site that provides the frostwire download, an offshoot of LimeWire.

New small business owners will need to develop an online marketing strategy to ensure their business can easily be found on search engines. The recent updates to Google’s search rankings mean you need to focus this strategy on the user. [...]

Top 5 Must-Read Online Marketing Blogs

online marketing blogs

Staying on top of online marketing trends is hard and with the multitude of blogs that are on the rise, it’s hard to sort the wheat from the chaff. Below is a compiled list of must-read online marketing blogs that consistently provide good content – news, tips and insights for anyone who is involved in the industry. [...]

Interview with Foundum Co-founder

Daniela ArensThe entrepreneurial ecosystem in Europe is very fragmented but a new online platform is trying to offer better connectivity to help facilitate relationships among entrepreneurs, investors, and everyone else along the way. I recently caught up with Daniela Arens (@danielaarens), co-founder of Foundum, to learn more about the launch of this new project.

In one sentence, what is Foundum?

Foundum is an online platform creating the local, national and global entrepreneurial ecosystem by connecting innovative high-growth entrepreneurs and their startups with relevant private investors, advisors, service & funding providers that will fuel their growth and accelerate their success. [...]

7 Tips for Marketing Your Lean Startup

Below is a presentation I recently gave for Luis Martin Cabiedes Lean Startup class in IESE with some tips and advice for startup marketing.

Online Marketing Trends 2012: Opinions from the Experts

The online marketing landscape is changing quickly and dramatically – deeper marriage of Social and SEO, importance of influencers, heightened focus on content marketing, emergence of new social networks – and there’s a lot to consider in 2012. Here are a few opinions from experts that are at the forefront of online marketing…

ashkan karbasfrooshan

Ashkan Karbasfrooshan (@ashkan)
Contributer at Techcrunch, CEO of Watchmojo
Having asked a number of professionals for their input re: predictions and also published a list of things that should happen but won’t, I think 2012 will be marked by a steady continuation of all of the main trends we have been seeing for a few years now:

- viewers shifting consumption from TV to web,
- advertisers following suit,
- flight to quality of programming,
- scale and brands mattering more than ever;

but I don’t see any one of these things accelerating overnight because the incumbent (TV) and biggest marketers are content with the status quo. This doesn’t mean that things won’t change drastically in 5-10 years but year-over-year change will appear slow and steady. I know this isn’t sexy but in my 10+ years in online media and 6 years in online video, I think this is most likely. [...]

Interview with SocialBro Co-founder

Alfredo ArtilesFor those of you with an interest in social media and online communities, you probably have heard of SocialBro — a must-have Twitter analyticsand community management tool that is exploding onto the scene. I had a chance to catch up with Co-Founder and CTO, Alfredo Artiles (@aartiles24), to find out more about their fast-growing startup.

Where did the idea for SocialBro come from?

SocialBro is the 8th app of a Social Media tools network called e24apps. We have a wide background in the development of Twitter apps: followfriday.com is just an example. Besides, we usually manage many Twitter accounts, so we realized that we needed a tool to manage its evolution and to know more about our contacts.  So, with this know-how with respect to Social Media, we identified a group of tasks and needs which was not covered by the market. We created SocialBro to provide the response to all the community analysis and management needs. [...]

How to Improve Your Website Conversions with A/B Testing [INTERVIEW]

Pete KoomenSuccessful website optimization is a delicate balance of art and science that can have a drastic impact on your ability to generate leads, convert new customers and increase sales. The following questions were posed to Pete Koomen, an ex-Googler and now Co-founder of Optimizely - a fast-growing startup helping companies increase their conversions with A/B testing .

What is A/B testing?

The idea of A/B testing is very simple: make a change to your website, (or an ad, or a marketing email,) and then measure how this change affects visitor behavior.  A really simple example is A/B testing the effect of a text changes on your landing page call-to-action button: does a red “Buy now” work better than a blue “Learn more”?  How about “Get started”? These are questions that A/B testing can answer quickly.

Optimizely has made it dead simple to run A/B tests on your website, whether you’re an engineer or a marketer. [...]

How to Add Facebook Like Button & Like Box for Different Languages

Facebook like button

The Facebook Like Button and Like Box can easily be added to any page but the trouble is that the default display is in English. To specify the language, you simply need to include the “locale” parameter with the desired language value.

Here is a quick hack to display the Like Button and Like box in other languages using the iFrame.

1. Copy the Like Button code:

<iframe src="http://www.facebook.com/plugins/like.php?
app_id=185800681493185&amp;href=YOUR WEB PAGE&amp;send=false
&amp;layout=standard&amp;width=450&amp;show_faces=false&amp;
action=like&amp;colorscheme=light&amp;font&amp;height=35"
scrolling="no" frameborder="0" style="border:none;
overflow:hidden;width:450px; height:35px;" allowTransparency=
"true"></iframe>

and change the “locale” paramater (for your language):

<iframe src="http://www.facebook.com/plugins/like.php?
locale=it_IT&app_id=185800681493185&amp;href=YOUR WEB PAGE
&amp;send=false&amp;layout=standard&amp;width=450&amp;
show_faces=false&amp;action=like&amp;colorscheme=light&amp;
font&amp;height=35" scrolling="no" frameborder="0" style=
"border:none; overflow:hidden; width:450px; height:35px;"
allowTransparency="true"></iframe>

[...]

Keyword Ranking Reports by Advanced Web Ranking

Advanced Web Ranking (AWR) is a comprehensive SEO tracking and reporting tool that has been getting more and more attention in the online marketing community in recent years. It’s a very robust and feature-rich SEO software that I particularly like because of its usability and reporting capabilities.

The product provides 6 reports for tracking your SEO efforts (Website Rankings, Keyword Rankings, Search Engine Rankings, Top Sites, Overview and Visibility) of which the Keyword Ranking Report I find to be indispensable.

There are three features I especially like about the Keyword Ranking Report…

Keyword Rankings

1. Evolution in Time – this is a visual snapshot of keyword rankings of your site (and competitors) over a specified range of time. The  chart display allows you to filter for selected keywords or all keywords and, similar to Google Analytics, you can include notes (annotations) for specific dates.

I find this to be one of the most useful ways to analyze rankings data but can’t help to notice that the overall look and default colors they use are subliminaly “Googley”.

advanced web ranking [...]