Tag Archives: brands

Jul201006

bsamii

0

The Power of Online Communities for Consumer Brands

Online communities are increasing becoming a powerful source of word-of-mouth marketing and building long-lasting awareness for consumer brands. The following questions were posed to Maria Sipka, an expert on the subject and CEO/Founder of Linqia – a startup connecting brands, agencies and consumers.
Q: Why should brands engage online communities as part of their marketing efforts?
The simple answer is to get closer to their customers. Close to 1 billion people are engaging in online communities globally and spending a considerable amount of time connecting, sharing, discussing and learning. Mark Zukerberg recently said that “Communities already exist. Think about how you can help that community do what it wants to do”.
Q: What types of approaches do you think work best?
The first approach is to understand clearly what the objectives the brand wants to achieve. Does the brand want to create awareness around a new product? Conduct market research? Increase their sales? The [...]

Apr200821

bsamii

0

Google Is Still Master of the F**king Universe

With no surprise, Google has retained it’s title as the most powerful global brand (back-to-back wins) with a valuation of $86 Billion — just two years ago they were in 7th place while MSFT held top position.
According to Millward Brown’s BrandZ Top 100 Ranking, this years top 10 look like this:
1. Google ($86 Billion)
2. General Electric ($71 Billion)
3. Microsoft ($70 Billion)
4. Coca-Cola ($58 Billion)
5. China Mobile ($57 Billion)
6. IBM ($55 Billion)
7. Apple ($55 Billion)
8. McDonalds ($49 Billion)
9. Nokia ($43 Billion)
10. Marlboro ($37 Billion)
and…
62. Yahoo ($11.5 Billion)
Does this mean that even if Microsoft ($70 B) acquires Yahoo ($11.5 B), the combined brand value will still not match up to the search goliath?