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	<title>CultureSlurp &#187; matt cutts</title>
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		<title>Google&#039;s Matt Cutts Provides SEO Insight for USA Today</title>
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		<pubDate>Tue, 24 Jun 2008 08:29:33 +0000</pubDate>
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		<description><![CDATA[USA Today recently interviewed Matt Cutts (SEO guru from Google) on how to improve website search rankings on Google. Cutts boiled down  his advice to 5 key factors, giving these recommendations:

Spotlight your search term on the page: He says: “Think about what people are going to type in to try and find you.” In [...]]]></description>
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