There are lots of SEO tools out there but this one I actually like. It´s called Quarkbase and provides a quick and dirty snapshot of a website´s key information from various online data sources. Easy to use, nice interface, and great way to spy on other sites.
I came across it via Ann Smart´s post on Search Engine Journal.
USA Today recently interviewed Matt Cutts (SEO guru from Google) on how to improve website search rankings on Google. Cutts boiled down his advice to 5 key factors, giving these recommendations:
Spotlight your search term on the page: He says: “Think about what people are going to type in to try and find you.” In other words, focus on your target keywords and make sure you’ve included them on the page.
Fill in your “tags”: Matt recommends to focus on two important meta tags: title and description, and mentions that Google doesn’t place much weight on the keyword tag.
Get other sites to “link” back to you: Google’s rankings place a lot of importance on the number of other websites that are linking to your site, so try and increase your link popularity.
Create a blog and post often: Cutts believes a blog is not only a great way to start a conversation [...]
Redesigning a website provides a golden opportunity to improve search engine rankings, create a buzz, and bring new eyeballs to your site. Although, there are a lot of important SEO strategies that come into play for getting traction in the major search engines (I won’t get into it here), there are a few factors that are particularly crucial when you’re redesigning your site.
In the last several years, there have been a lot of changes in the SEO landscape and the playing field is becoming more and more level. Therefore, what might work today could prove ineffective tomorrow so don’t try to ‘game’ the system. Instead, spend your time and energy (and money) to focus on your target audience and provide them with: 1) a great user experience and 2) compelling value. If you’ve hired an online marketing company or search engine strategist that deviates from these two [...]
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