Rework first came out in March of 2010 and since then i’ve read it 3 times. Not because it’s an exceptionally well-written book or that it provides any major revelations but because it’s a quick read with very practical advice on how to make shit happen.
I generally share Jason Fried’s philosophy on running a business and though a lot of his methods are controversial and not always applicable in the real world, he pushes the envelope and provides good food for thought on how to improve processes in a business.
If you don’t feel like reading the book, let me wrap it up for you with a few major takeaways:
On decisions… “Whenever you can, swap ‘Let’s think about it’ for ‘Let’s decide on it.’ Commit to making decisions. Don’t wait for the perfect solution. Decide and move forward.
On projects… “Long projects zap morale. The longer it takes to develop, the less likely it is to launch. Make the call, make progress, and get something out now-while you’ve got the motivation and momentum to do so.”
On motivation… “Momentum fuels motivation. It keeps you going. It drives you. Without it, you can’t go anywhere. If you aren’t motivated by what you’re working on, it won’t be very good.”
On customer experience… “You can’t paint over a bad experience with good advertising or marketing.”
On success… “Trade the dream of overnight success for slow, measured growth. It’s hard, but you have to be patient. You have to grind it out. You have to do it for a long time before the right people notice.”
On company culture… “You don’t create culture. It happens. This is why new companies don’t have a culture. Culture is the byproduct of consistent behavior. If you encourage people to share, then sharing will be built into your culture. If you reward trust, then trust will be built in. If you treat customers right, then treating customers right becomes your culture.”
On inspiration… “If you’re inspired on a Friday, swear off the weekend and dive into the project. When you’re high on inspiration, you can get two weeks of work done in twenty-four hours. Inspiration is a time machine in that way.”