After searching high and low for a Twitter Analytics tool, I finally put Twitalyzerto the test and I can confidently say that it is the best tool on the market. In fact, it blows the competition out of the water. I say this after test driving Viral Heat, Ubervu, Twitter Counter, Raven Tools, and SWIX just to name a few.
The depth and number of metrics provided by Twitalyzer is unmatched and really allows you to dig in to analyze granular data about the performance of your twitter account(s).
The product was created by Eric Peterson and Jeff Katz, two guys that are very knowledgeable about web analytics and it’s obvious they understand the pain points of online marketers.
Using Twitalyzer is free but to unlock the true power of the product, you will need to purchase one of the monthly subscription plans. I opted for the Business plan primarily because of the custom date range reporting and because it allows you to track up to 100 accounts.
Using Twitalyzer is free but there are also premium accounts on a month-to-month basis: Individual account is $4.99/mo, Business account is $29.99/mo and Agency account is $99.99/mo.
– Tons of metrics
– Graphical display of specific date ranges
– Full data export
– Multiple account management
– Weekly reports
– Integrated Google Analytics