A study found that Fortune 500 companies that invested in translation and localization services saw a huge return on their spending. According to the data, businesses that spent more on marketing translation abroad were 1.5 times more likely to see an increase in returns than those that didn’t.
This makes sense: in our increasingly digital world, reaching customers around the globe is easier than ever. By translating marketing content, organizations can spread brand awareness and attract more business. They do, however, need to make sure the content has been translated professionally. Localization is only effective if the translated material is error-free and tailored to the culture of its audience.
Luckily, when companies do focus on creating accurate translations of marketing materials, the investment pays off.
Here are a few key reasons why:
1. Boosting Sales
Major retailers find that localization practices can boost sales by as much as 50%, which shouldn’t come as a surprise. Customers appreciate brands that make efforts to use their native language and serve their specific needs.
On top of that, when marketing content is accurately translated, it’s less intimidating to customers who may not be fluent in your dialect. They’ll be more likely to make a purchase if they feel they completely understand what’s being sold.
2. Reaching a Larger Customer Base
Did you know that 70% of the world’s population doesn’t speak English? Despite this, more than half of all websites are in English.
If you only market your company to English speakers, you miss the opportunity to reach a large portion of internet users. Translating marketing content results in a strong ROI because it allows companies to dramatically expand their scope.
3. Staying Competitive
According to research, 94% of multinational companies plan to spend more money on localization services and practices in the coming year. That means companies that refuse to do so will struggle to remain competitive. By focusing on a translation and localization strategy now, your brand can continue to thrive, instead of lagging behind.
4. Taking Advantage of Emerging Markets
International markets are emerging, with people from many Asian and African countries spending more and more money on products and services from other parts of the world. However, African business experts point out that 72.4% of consumers are more likely to buy something if the product information is available in their own language.
Emerging markets only represent lucrative business opportunities for companies willing to translate and localize their content to serve them. Economic changes in other parts of the world can provide a larger pool of potential clients, but only if businesses make efforts to reach customers on their own linguistic and cultural terms.
These are all reasons to start investing in translation services now, especially when it comes to marketing content. Marketing materials announce your brand’s presence; they also introduce potential customers to your business.
Make the right first impression with information that’s been properly translated and localized. The investment will pay off substantially.