The Ultimate List of Link Building Articles (2021)

link building article guide

There is no denying: link building is still crucial to the success of your SEO efforts in 2021.

Most likely you’ve stumbled upon this post because you’re looking for some new ideas to generate high quality links to your site.

Good. Keep reading.

However, remember this:

Creating high quality links is no longer quick nor easy, this is a marathon. Your ability to generate links is a direct output of the work you’re ready to put in. There are no “quick wins” left in the playbook that are worth pursuing.

Without further adieu, below is a list of the most relevant and best link building articles compiled from serious, respected marketing experts. No quick wins, no bullshit.


prospecting  Prospecting

Perhaps the most important step in any link building strategy. Method Man would probably say: “Link Building form like Voltron and prospecting happen to be the head.”

The Definitive Link Prospecting Guide (Linkarati)

Using Twitter to Find Link Prospects (Search Engine Journal)

5 Unexpected Link Prospecting Tools, and How to Use Them (E2M)

The Definitive Guide to Qualifying a Link Prospect [with Video] (MOZ)

30 Free SEO Tools and How to Use Them for Link Prospecting (Digital Philippines)


guest posts Guest Posts

The use of guest posts has received a lot of attention in the recent past but it still remains a highly effective means to create relationships and build high quality links.

How to Improve Your Guest Post Pitches (BuzzStream)

The Ultimate Guide to Guest Blogging (KISSmetrics)

How to Get your Guest Post Published (QuickSprout)

The Stalker’s Guide to Highly Effective Guest Posting (Shopify)

The Definitive Guide to Guest Blogging (

The Ultimate Guide to Advanced Guest Blogging (MOZ)

How to Find Guest Post Opportunities with Google Search (CultureSlurp)


link bait  Link Baiting

If nothing else, read these articles below.

 SEO Guide to Creating Viral Linkbait and Infographics (Distilled)

The Marketer’s Guide (Hubspot)

Linkable Content Brainstorming: From SEO Keywords to Provent Content Topics (Citation Labs)

10 Extraordinary Examples of Effective Link Bait (MOZ)


prospecting  Outreach

Maybe one of the most difficult things to do once you have your content ready: find and tell the right people about it.

7 Ways to Take Your Outreach Pitch from Good to Great (BuzzStream)

Outreach Letters for Link Buildign (Real Examples) (MOZ)

The Smart SEO’s Guide to Effective Outreach (Seer Interactive)

How to Email Busy People (Without Being Annoying) (Sparring Mind)

Adapting 3 Fundamental Human Values Into Your Link Building Outreach (Seer Interactive)


broken link building  Broken Link Building

The “not very sexy” way of uncovering link opportunities and doesn’t get as much love as it deserves given the potential impact it can have.

The Broken Link Building Bible (MOZ)

Black Belt Broken Link Building (QuickSprout)

How to Use the Broken Link Building Strategy to Get Links (Search Engine Journal)

Deep Broken Link Building: Extraction Two Levels Deep (

Catholic School or Plastic Surgery? Expired Domain Link Building (

Using Broken Link Building Technique – Think out of the box (SEtalks)

The Ninja Guide to Broken Link Building (Top 5 SEO)


local link building  Local Link Building

An untapped area of link building that most people don’t engage in. Get started now.

Link Building 101: Local Link Building (Search Engine Watch)

The Complete Guide to Link Building with Local Events (MOZ)

Link Building for Small and Local Businesses (Search Engine Journal)


creative link building  Creative Tactics

Once you’ve got the basics down, build your war chest with some creative ideas. These are the best articles I’ve come across:

17 Untapped Backlink Sources (

Link Building Tactics – The Complete List (Point Blank SEO)

The Most Creative Link Building Post Ever (Point Blank SEO)

7 Advanced Link Building Strategies for a Competitive Edge (Search Engine Journal)


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