The group-buying craze entered Spain with a vengeance a few years ago and, since then, the landscape has dramatically shifted. Few players have risen to the top (Groupalia, Offerum, Lets Bonus) to try to dance with Groupon, while others have have died a slow death.
Here’s the breakdown of brand interest according to Google:
However, the market is still filled with many group-buying and daily deal sites and as the market continues to mature and daily deals continue to decline in popularity, it’s only a matter of time until wee see more consolidation and sites dying off. Only time will tell which of the companies from below will sustain and grow, and those that will enter the Dead Pool.
Have I missed a site? Add in the comments below.
Groupalia *merged with Offerum
Offerum *merged with Groupalia
LetsBonus *acquired by LivingSocial, then re-acquired by current CEO/CFO
Grupazo *merged with Dooplan
dooplan *merged with Grupazo
BuyTheFace *acquired by Offerum
Oooferton *acquired by Pixmania
Reduti – dead
Ofertius – dead
Groupola – dead
Amitad – dead
CholloCity – dead