Spain Goes Groupon Crazy: Status of Top Daily Deals Sites in 2015

The group-buying craze entered Spain with a vengeance a few years ago and, since then, the landscape has dramatically shifted. Few players have risen to the top (Groupalia, Offerum, Lets Bonus) to try to dance with Groupon, while others have have died a slow death.

Here’s the breakdown of brand interest according to Google:

groupon-groupalia-letsbonus-offerum

However, the market is still filled with many group-buying and daily deal sites and as the market continues to mature and daily deals continue to decline in popularity, it’s only a matter of time until wee see more consolidation and sites dying off. Only time will tell which of the companies from below will sustain and grow, and those that will enter the Dead Pool.

Have I missed a site? Add in the comments below.

The Players:

Groupon
groupon


Groupalia
*merged with Offerum
groupalia

Offerum *merged with Groupalia
offerum

LetsBonus *acquired by LivingSocial, then re-acquired by current CEO/CFO
letsbonus

Still Alive:

Grupazo *merged with Dooplan
grupazo

dooplan *merged with Grupazo
dooplan-logo

BuyTheFace *acquired by Offerum
buy the face

Colectivia
colectiva

Oooferton *acquired by Pixmania
logo-oooferton

Cuponing
cuponing

Dead Pool:

Redutidead
reduti

Ofertiusdead
ofertius

Groupoladead
groupola

Amitaddead
amitad

CholloCitydead
chollo city



 
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